Real Estate Investor Insider Secret #1: One Simple Way to Make Your Postcard Campaign Come Alive
Okay. So you know that the most effective direct mail campaign involves an address that at least appears to be handwritten and a live stamp – as opposed to preprinted labels. But did you realize that the message on the back would be monumentally more effective if you could somewhere make it look more personal – with handwriting – as well?
Do you convey knowledge and interest about them? In real estate marketing you need to check whether your real estate direct mail looks like it came from someone who is personally interested in them. Prospects’ contact information printed on sticker labels scream you were just one of the many names who were on the list. Hence, having this information written by hand is important in real estate direct marketing.
While, as a business owner, you may want to have your firm look professional and polished. That very same look, though, can drive your customers away in a direct-mail campaign. Don’t ask me why. No “expert” has ever given a reason.
What makes yours different is you are building their trust. You are reaching out to them in a more personal level.
But of course every real estate professional wants to focus on marketing themselves as big-shot experts in their field. But that approach does not get a successful response in real estate direct marketing. Bragging about your credentials does not help build relationships with your prospective customers. Ordinary home sellers or buyers are more comfortable with real estate professionals whom they believe can understand them and value their business.
Not only is this an original idea in the area of mailing postcards, it falls right in line with the cardinal suggestions. Your face needn’t fall at the thought of writing each postcard by hand, because you won’t have to.
You don’t need to worry that you will have to spend hours writing the same message on thousands of postcards. You can simply take a letter-sized paper and fold it to get four equal postcard-sized sections. On each of these sections, use a black marking pen to write in your own words, your purpose in contacting them.
Get a coupon bond, letter-sized (8.5″ x 11″). Fold it horizontally or vertically – it doesn’t matter actually – then fold it in the opposite direction. You should be able to make four mini-squares from the coupon bond. These mini-squares will serve as your postcards.
Now, grab a black felt-tip pen. Handwrite a quick message that conveys your intent in your mailing in each “postcard space.” It could be as simple as “I want to buy your house. Call me. Ryan,” then your phone number. Or you could make it look a little more personal and say, “Was passing by, and loved your house. I would love to buy it. Interested? Call me.” Put the message on all four “postcard squares.”
In short, an overly-professional done real estate direct mail may prevent your prospective customers from trusting you and relating with you. Interestingly, what works in real estate postcard marketing today reflects the most compelling human need of our times: more authenticity, simplicity, and personal relationship.
Tags: bank foreclosure, bank owned, buy foreclosures, foreclosure services, foreclosure short sale, foreclosure short sales, real estate
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