Have you ever asked yourself how you could use your autoresponder to somehow spread the word about your new website, product or service? Here are several steps you can take for your own follow-up messages:

1. Give out a free email course – Whenever someone subscribes to your auto responder, they begin receiving your lessons every day or every week, depending on the time interval set. Include the tangible benefits the visitor will reap by purchasing your product.

2. Give your prospects a sample of your e-book, course, software, membership, etc. You can also use autoresponder series to include links to your products or affiliate websites.

3. Publish ezine as broadcasts or load them on specific date so your software send your ezine on the day you have scheduled it. That is the beauty of automation!

4. Provide a sample ezine issue – Letting your visitors what your ezine is all about can be an effective way to increase your subscriptions.

5. Publish an article announcement list that announces when you’ve written a new article or articles to help you to get your articles published more often and increase traffic to your site.