China’s 3G has finally opened a time, which means that the biggest mobile phone market all over the world will once again be activated, and those who want to see the 3G mobile terminal manufacturers still have hope that this is a feast, have been eager to start. However, the prospects for the domestic market at a good time, Kyocera of Japan shortly before the sudden announcement in the company have to give up on tens of millions of bonds and equity, quit the Chinese market.

Kyocera is not the case of exit, in recent years, a Japanese mobile phone manufacturers in China of almost all the market ended in failure, the vendor is not in the Japanese market without the all-powerful overlord, or even Rush will be adopted to combat such global Nokia old also hit Japan’s domestic market, resulting in the Japanese domestic market has become Japan’s domestic sales of mobile phone production from a base camp, but those in the Japanese market in general why invincible Invincible From overseas markets can not? Why they are one out of Japan, the weakness of the opponent which can not do anything?

Neglected the user experience

Kyocera seemingly sudden loss of retirement, but in the eyes of a lot of people is necessarily a defeat. The current Chinese mobile phone market with demand that firms be able to support many machines, and a Chinese hard for many years at the company, and many could not later Samsung, LG and other mobile phone against Korea, Kyocera therefore the outcome of the failure in China seems to have been doomed long ago.

Although the early had been predestined, but embracing Kyocera, Sharp, etc., all the portable handset all day the Department of overcome in the Chinese market, or population very much surprised. Major portable handset market in fresh years are the principle client gatherings are mostly youthful population, most of them have accepted the Japanese animation, recreational activities and the consequence of TV in the method of growing up is no unfamiliar person to Japanese society, and Sharp, Kyocera Department not unfamiliar brand label, the Japanese portable handset manufacturers, this is virtually the most exact gathering of capability consumers.

Moreover, the Japanese mobile phone users in Japan for many groups of young people, whether it is the appearance of mobile phone fashion or function, the Japanese mobile phone will not be lost to run rampant in the Chinese market, Nokia or Motorola for many years, especially in the Japanese market last year, Nokia’s even be able to defeat that day to win over the Youth Department at mobile phone has a unique advantage.

China and Japan as the client obligations, emblem acknowledgement and no boundaries, so the flawless market, but why the Japanese wireless telephone in China, for example Nokia are still no agree for vintage competitor, and even Korea was delayed to stifle the mobile telephone it could not raise head ? In detail, it is not tough to find out the causes for very careful study, the wireless telephone for example the Department of beat today, as was the Department of Electric Day of beat in the Chinese market with a replica of a sequel.

Year Panasonic, Sony and more other household appliances in Japan, has been admired in China, are each household at the time of pay for of option for dwelling electric-powered appliances. However, these Japanese household appliance manufacturers did not cherish the Chinese market earnestly, in the disarray after-sales services, a sombre scarcity of web services. I consider the parents had a Toshiba for the mend of air-conditioning, and the total family went to Beijing conveying air-conditioning repair. Department of Electric Price Day at the long-term is in addition much higher than the common Chinese users to the client charge, which sanctions the second referred to snatch the Chinese in the household electric-powered cracks, through small costs and shop throughout the inner-city and countryside environs, will virtually abolish the day of the year the Department of Home Appliances.

Japanese mobile phone market in China in the battle, a serious inherited the tradition of Japanese home appliance problems, the cognitive aspects of Chinese users to the consumer strength has made serious mistakes, mobile phone prices high, under-Shop Service. Although the Japanese mobile phone to enter the Chinese market earlier, but in the publicity and promotion of hair has been inadequate, so that “Kyocera” at this Japanese brand awareness of Chinese consumers is not high, and Sharp, such as the well-known older brands, only to eat at home appliances ago reputation left over from the capital.

Relatively speaking, the mobile phone in Korea to enter the Chinese market after the bombing-style immediately begin a full publicity, and with the advantages of Korean, so that Samsung and other brands are widely recognized by young people, so many, such as Europe and the United States occupied the Nokia mobile phone users to ignore groups, but also squeezing the survival of Japanese mobile phone space, so that could favor the young Japanese mobile phone users to switch mobile phone went to the embrace of the Republic of Korea.

Fatigue “soft” Japanese portable handset

Cell phone prices, the lack of affinity of the Japanese mobile phone brand in the Chinese market is not attractive factors, but these factors also affect some consumers will buy, not go so far as to allow a whole day at the Department of Chinese mobile phone market from the stock market. Therefore, consumers in the choice of mobile phone, the mobile phone does not favor the Department of day there is more reasons for sure.

At the time to reflect on this issue, the Japanese manufacturers are accustomed to thinking of themselves in other markets around the world, especially the failure of the Chinese market comes down to questions of national sentiment, narrow-minded because they do not think China likes Japan and Japanese products so refuse. However, products from Japan in the Chinese market, sales of view, is not the case. Japan’s Toyota, Honda and other cars in the Chinese market has been in hot pursuit of the public, in addition to Japan’s digital cameras and video cameras are also swept across China in recent years, not to mention Japan’s comic book culture of the Chinese cultural influence and market occupation, it will be easy Japanese mobile phone comes down to the failure of national sentiment are easy narrow thinking.

In fact, the Japanese mobile phone market in foreign countries has been another factor in the defeat of the Japanese mobile phone manufacturers are often overlooked, the neglected factor is the software element. To the current market, Japan is often at cell phone pricing on thousand dollars, in particular, by 3 to 4 thousand dollars mainly high-end mobile phone. The price of most of those who buy mobile phone for commercial users, pay more attention to their address book, notepad, such as schedule management and multimedia software, the software needs of the users on cell phone at the Department of day often can not be met.

Japanese portable handset running procedure are characteristics of the running procedure in Japan, the Japanese portable handset manufacturers in the matching portable handset while in the development of a affluence of multimedia aspects, but only in Japan with the Japanese telecommunications operator may have good effects, but entry to to overseas markets Remote operators may support, built-in function in the portable handset will not be competent to be effectual, the use of in a natural manner far from the customer dismisses the pay for charge of the portable handset customer community wants, how in all likelihood customers.

Although the function can not be utilised, but the development of the constructing cost of the wireless telephone is not triggered because these purposes do not down turn, Japanese mobile telephone because doing so mostly in alignment to fight back the Japan market. Japan’s household market after the implementation of 3G, communications operator in Japan in alignment to assurance the superior place of localized goods, to do many of characteristics and programs constraints, origin when foreign businesses go in the Japanese wireless telephone market development charges and functioning charges are too high, which is why Nokia will eventually go out the Japanese market. However, the Japanese use this to close the doorway at the “unique nature” to fight back its own market, in detail, in a sense in order that the Japanese wireless telephone is not matching out of the boundary it is very tough to constraint the development of Japan’s overseas wireless telephone space and markets.

Intelligent mobile phone is the future direction and development of mobile phone trends, mobile system in Japan a lot of dull, apart from rotating big-screen mobile phone, high-definition camera the appearance of first-class fancy hardware, the mobile phone is almost no different from the ordinary to buy this specious “mental handicap” mobile phone for domestic users is not as good as lower price, then buy a cottage machines naturally idle. But not enough support around the software, the software also support most of them Japanese. At such a cell phone from the Japanese market, the survival rate will naturally be greatly discounted. More and more sophisticated consumer-oriented electronic products or software support a wide range of integrated performance, will not go look at the hardware only a select section of the mobile phone. If intelligence and software, the Japanese mobile phone continues to maintain its native Japan, “and style”, then come back again the big momentum, it will eventually routed.

On the opposing, run rampant in the Chinese market, Nokia, Dopod and other wireless telephone emblems, they use both Windows Mobile and Symbian wireless telephone functioning scheme, both the notion of an open wireless functioning scheme, so in support of its very numerous of the surrounding programs, users can Choose a large amount of associated programs, to do any function can be discovered corresponding to the demand for programs answers, will be needed more and more smart purposes of numerous users as the best selection.

3G wireless telephone with the future of Japanese

Japan in 2001 to start the transformation of the 3G, mobile telephone in the Department of day numerous of the characteristics essential to support Japan’s 3G mesh, so the Japanese household wireless telephone vendor in the sale of these often Japanese wireless telephone, they are inclined to deal with fuzzy characteristic on Japanese wireless telephone supple – wound, would be shirking blame at dwelling on the causes for poor operators, and users often do not have get access to to these characteristics as a trading issue of sales to customers, just as the Japanese believe the Chinese buyer electric manufacturers to apply “NICAM” utilised in TV means the identical all over the world because at that time to support the Chinese and even the television NICAM couple of characteristics, and TV trading employees will be swore on the first function of a awful localized mesh, and then decorated a brilliant future will be to buyers, in detail, believe the last investigation are their malfunction to encourage and teach the conceive of window getting dressed to the buyer, the buy of overseas Japanese wireless telephone users have a very identical at the first part of his life cash can not be utilised on merchandise characteristics, just as the Earth at the buy of a part of land on Mars the right to use the same.

This time, China’s 3G permitting, operators will in addition be an complete redevelopment, China Unicom will be running with the Japanese market as the WCDMA yardstick, which sanctions portable handset manufacturers in Japan in addition sensed the fabulous vitality of the Chinese market and the enticement to just at Kyocera Exit after the Chinese market, in addition started before the Chinese market, Sharp’s determination to put to death a shot, is maybe like to take superiority of China’s 3G permitting, new benchmarks for the piecemeal heating movement, re-test the water in the Chinese market.

However, if the 3G authorising by prepared to re-develop the Chinese market at the Japanese mobile telephone can not be smart and localization discover from its past know-how, I am aghast, still can not make a difference. In latest years, Japanese businesses usually rigid structure, for the localization of the administration of overseas markets has been the need of investigation, which is Japanese electric manufacturers in China and India have not been adept to contradict the increasing celebrity of the significant causes for the Korean manufacturers, from merchandise minutia to the business scheme can not be in location, incapable to take the start to cater to buyers, they would routinely contend at the decrease of the survival of the fittest buyers, out of the market. Japanese wireless telephone as yet another beat designated day one time the Department of electric malfunction of a constructor of reincarnation, but I do not understand this time, Japanese businesses can actually address the calm business globalization scheme, gain and loss.