Now one of the reasons why some people are motivated in working from home is often different from person to person.But the main factor is a desire to earn a reliable salary that does not require you to leave home every day.”John Smith” would be oblivious to this possibility of course.Think of the advantages of not having a boss leaning on you everyday.!!.You will be your own boss.!!

But make no bones about it, the work load for a home business can be harder than you anticipated and the promised paths of gold may not eventuate.But the only way to try is to start part time, and if it works then jump in head first.But reading and researching all the time since you have to develop certain skills to help develop your ideas and passions.

At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.

At this moment you are obviously interested in an online income based around the combination of home and the intenet.This is because most marketers realise the amazing immense possibilities an individual can achieve online for a smaller outlay than offline business model.Their are only two obvious ways of making an income which are selling a service or selling a product.!Thats it.!

If you did not have a site then you could be advertising using software like adwords which is maintained by google or yahoo ads etc.Both forms require a level of skill and this is what we will discuss briefly in this article.One of the things you would have to do would be, isolate a product line you like,work out a method of promoting it,and then find long tail words, which are easier for competition.The term long tail refers to keywords that revolve around a subject.For instance, instead of trying to compete for the word “chevrolet” which would be difficult, you might compete for “discount chevrolet in michigan” which will have less competition.

One of the most brilliant early salesman, “pen and ink” men as they were called was Gary Halbert of course.During a sales class , gary asked the following “if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?”The students replied along the lines of “I would place my shop near a railway station” or “my prices would be the lower than everyone” etc etc.Gary then leaned forward and stated “the only advantage I want is a starving crowd” . That says so much with so little.

Internet marketing, just like other forms of marketing requires two key factors for you to research to work out if you can make a sales killing.The first is traffic levels, ie, how many potential customers there are, and the second is Visitor values.Or, what is each of these possible customers worth to me.The main problem with knowing traffic levels is are their actually buyers for this.?For instance, a search for terms like pranks and jokes etc would show huge traffic levels but with a zero level of potential buyers.A tool which is ignored but simple for traffic levels and competition is the google adwords suggestion tool.

When testing the Google suggestion tool go to “results are tailored to..” and click edit and choose the target country.Fill in the main keyword and mark “use synonyms” box.Then look at “Approx Avg Search Volumne” for a monthly average.Then we basically look for the long tail , low competition keywords from the bottom up and seek a medium search number.Then if we are going for the UK market we enter UK google search engine and check what is the number of competitors are for each of our keyword terms.

To find the rough numbers after using google adwords suggestion tool we search for “keywords” to find web sites “built” around these keywords to some degree.To find values of the possible customer/niche we go to the adwords tool we go to the left hand side and select “Show estimated Avg .CPC”.We then multiply traffic by cpc(value per visitor) and arrive at Total market value.Anything above one million dollars per month is a definite possiblity, you just have to find long tails to get pages to rank.Generally speaking, when comparing two similar niches, the one with the higher customer value will be more profitable.!Thats when you start to consider number of competitors, strength of competitors, your products price, conversion rates, and your ability to optomise the site to compete with your competitors.