Shanghai Xinhua April 21, is the thirteenth meeting, held in the Shanghai auto display was advised a powerful increase to the self-assurance of the Chinese automobile market, the foremost vehicle public displaying supervisor enterprises have made a good household vehicle sales this year, more than 10 million views. Optimistic about the sales numbers in the face of a rough truth the difficulty is that household auto manufacturers how to entire the “output” goals to increase enterprise effectiveness synchronous?

Domestic car prices “make the sale less” sign in the first quarter of this year actually began to appear. Association of steam released statistics show that January-March this year, domestic automobile production and sales year-on-year growth of 1.91%, respectively, and 3.88%, but the size of more than two months before the car high total profits are down 50 percent year-on-year. Automobile sales in March, despite continued to get better, but day care is expected to have similar first quarter of this year the focus of 31 listed companies in the automotive industry’s net profit fell 14 percent will be synchronized.

Why China’s automobile industry would lead to “increased income” situation? In fact, the statistics in the Steam Society has given a preliminary answer to the question: by the revitalization plan for the purchase of small displacement cars by half and the “car to the countryside” policy to stimulate the first quarter passenger car sales by 70.7 percent of the 1.6 up and the following emission vehicles, especially cross-type passenger minibus that is created. Analysts pointed out that the average selling price of these cars in 5 million, while profit margins were below 10% of car-effective contribution rate can not be compared with the sales. Seen in this light, the revitalization of the Government’s planning and spending measures to stimulate the rate only for the car to create a basic environment warmer. China’s car prices to achieve sales volume and efficiency of the synchronization recovery, or may rely on their own efforts.

Car charges to earnings, either from a two wheeler to lift the mean income and cost savings from two aspects. Increase the mean yield on a two wheeler, the household vehicle charges have started in a attentive efforts to advance merchandise mix. From the auto display, we can glimpse that this year’s rate of household vehicle manufacturers in specific, on their own emblems in the area of high-end efforts to open up very great. As reliable with “civilian car” likeness that’s Chery Automobile, in this display will convey, encompassing Riich, Wei-lin in the high-end emblems for example 32, encompassing the display vehicles, vehicle wrappings from the older enterprise micro-car to vehicle value Six series.

Yin, chairman of Chery Automobile jump in with the new conference after the exchange with the media feel that the current China-made automobiles in the products, technology and foreign companies is getting higher and higher degree of homogeneity, but also the larger the gap between brands. The same quality, why cars “carrot prices to sell the meat”? After all, is a question of value-added brands. Yin and Yue said that the foreign media recently, he asked to buy Volvo chasing, but Chery to consider why they can not build a stronger brand than Volvo?

Specific to the products, Chery Auto Show in the focus of the introduction of a “smart car digital products” RiichM1, Yin said that with the jump, which is not an upgraded version of QQ. He said that domestic consumers have a bias on the car that is low-end cars. But, in fact, similar to BMW’s Mini Cooper and other car types, is also part of the luxury. Chery’s goal is to RiichM1 with high-end cars in the market place.

On cost savings, the layoffs and salary cuts car prices is clearly not a responsible way, not the actual results, level of domestic cars have a better complete solution. SAIC chairman Hu mao yuan in the show on the eve of the Summit Forum on the expression of the “industry should join hands to tide over the crisis through” view. For example, he said, such as the Automotive Logistics, a single vehicle is now used in batch mode level can easily lead to out-of-stocks or the backlog of problems, a great impact on cost of sales. In fact, the automotive industry can learn from the fashion world “mashups,” the practice of the various enterprises, brand mix, as the same train to distribution groups, so that to enhance logistics efficiency and reduce costs are a lot of good.

R & D in diminishing the charge of the worker car prices are also great room for cooperation. For case, novel energy battery mechanical supplies, various production plants have occupied in, in sighting, can also be examined combined to carry out research in lead to diminish the money and portion the results. Hu mao yuan said that to achieve the above-mentioned circumstances, the deficiency to rate each motor vehicle to contravene the traditional creations and full cooperation is not easy.