Online and Offline marketers have found a way to quickly build Success lists and monetize on their email subscribers. Follow up email lists are a critical tool for any marketer. Lists of 10, 100, 10,000 or 100,000 people are all valuable. A short term mistake is focusing only on the size of the list. List size does not produce results; we must learn and understand the strategies and programs it takes to build and monetize a list. We begin with laser focused lead generation; targeted challenges, effective opt-in boxes and value driven follow up content for subscribers. These paragraphs will summarize four email marketing list building strategies and show you how to build a successful email marketing list.

Step one is to target a market or drill down to obtainable objectives. Business success comes from focused attention to a specific market’s needs or challenges. What are you trying to achieve? What need do you provide? What solution do you bring? Look at the complete view of your business and then plan out effective marketing, timelines and goal posts. Create a series of messages to lead your target reader to your offer page. We can accomplish this with specific traffic methods.

Step two is niche targeted and focused traffic generation. Traffic or people reading your content are the base elements in the Internet marketing world. That’s seems simple. What is not obvious is what needs to be done to attract this traffic.

For example, there is organic traffic, paid ads, referral incentives, and many Offline ways of generating online traffic. Some marketers spend $10,000/month in Google Adwords, some insentivize with affiliate commissions and some employ teams to generate and publish content. If you are an Internet marketing newbie, the vast amount of differing methods that are available can be overwhelming. In the end, traffic depends on how much time you have, how much you have to spend and how good a manager you are.

Step three is well placed lead captures or “opt-in” forms. Once we create a steady stream of readers, our opt-in box gives people the ability to ask for more information. To increase our opt-in numbers we use incentives to coax prospective clients to leave a name and email address. The more value you give away the high the opt-in.

Step four is to follow up with opt-in subscribers. Again value is the most important commodity. After subscribing to your list, people are going to look for valuable information or usable advice to learn about what you are doing and how they can benefit. When your subscribers perceived benefit is greater than your perceived monetary value then they will be willing to take money out of their pocket and put it in yours.

Experienced marketers differ in how many messages to send to the list in a given week. Aggressive marketers of guru’s send several times a day. The downside is that this causes rapid list burn out or churn. Steady information is key. Sending valuable information two or three times a week cuts down on churn and increases reader attention. Longer periods tend to decrease value and your list will get stale.

These four steps are the basis of a profitable email marketing plan and key to building a valuable list. Follow up lists are basic building blocks for any Online or Offline business. This is where the gold is. Each and every subscriber is a potential sale so treat them as if they were live customers and you would speak to them in person.