Wikipedia states the eyes of human beings revolve around the relation of color receptors in the cone cells of the eye. Color blindness is the effect of a missing receptor. The primary colors green-red-yellow contribute towards development of cornea cells in recognizing brightness of all colors. dueteranopia is the form of red-green color blindness which is mot common when eyes are note exposed to enough green. Green is the most restful to the eye out of the primary colors.

GREEN – The term is unique in its appeal similar to many of the colors that nature bestows on us. According to Greenmaven team The Green color symbolises peace, flourishing vegetation and abundance. The perception of green is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520to 570 nanometre. The sensitivity of the dark-adapted human eye is greatest at about 507 nm, a blue-green color, while the light-adapted eye is most sensitive about 555 nm, a slightly yellowish green; these are the peak locations of the rod and cone (scotopic and photopic, respectively) luminosity functions.

Go Green is again a term that has been extensively used by political parties and non profit organizations alike in the last decade or so to spread the word about preservation, eco-friendly awareness, renewable energy sources and recycled use of natural products. In the present IT era LCD monitors are fast replacing CRT monitors in order to save the energy consumption units around the world and reduce eye strains of millions of viewers. A web page with a white background uses approximately 74 watts that compared to 59 of Black on the computer screen. All the other wavelengths fall in between and vary in power saving units.

While this difference in energy consumption is minimal when compared to individual user on a per month basis, but with more and more PCs and laptops making way into mankind in this century, A general protocol across all the users across the world can create a significant saving in terms of energy watts used by the monitors and display devices. While Blackle and envirogle moved to black theme for search websites, Officialiwant.com and Greenmaven sites have opted for green theme to not only save PC power but also viewers eyes and provide healing experience for its viewers

Lately , OIW Green team has joined hands with google.com to bring a new look to its homepage and has created ripples in SEO circles by its huge success. The former PLR article directory giant accepted to go for a no-advertisement green homepage as part of their moral responsibility and claim that officialiwant.com has been receiving positive responses from the world over after their deeply thought and optimized move. The shade (#2F6533) and text fonts and colors have been researched extensively based on wavelength medians and has proved to be a significant band-aid for add ridden websites.[I:http://www.shirasmane.com/wp-content/uploads/2009/03/ProfSpearsStephenieDrSpearsStephenie0.png]

Officialiwant team claims that, No amount of theorotical explanations will make users comfortable with using their search, They rely on a ‘direct try and experience approach’. Use the officialiwant.com search for 5 minutes and switch to any search of your choice and feel the difference on your own. The confidence of OIW team is definitely due to their well enhanced use of accurate color coding of texts links and background on their website. Check out http://www.officialiwant.com and Go Green today.